Alima Pure Blog

The Essentials Edit

The Essentials Edit

We’ve compiled our favorite essentials for a naturally defined face. From bold enhancement to natural definition, these five minimalist products ...

Find Your Match

From the Chair: Undertones

Until you get the hang of undertones, the process is not as intuitive as say, figuring out if your skin is fair or deep. In fact, the question we a...

Which Foundation Formula Is for You?

This guide will introduce you to each of our foundations. Learn about each formula’s coverage, ingredients, and finish. You'll also...

Foundation Reviews

It's the last day to shop the Alima Pure Foundation Sale! We love our foundation formulas, but you don't have to take our word for it: read on for ...

Satin Matte Foundation: Ingredient Spotlight

Finding your best match of Satin Matte Foundation is the beginning of a beautiful friendship. Satin Matte Foundation...

Satin Matte Foundation + Our Favorite Companion Products

Finding the best foundation match for your skin is a total game changer...

From The Chair

From the Chair: All About Undertones

With 45 shades of Satin Matte Foundation to choose from, knowing your undertone is the key to finding the best foundation match for your…

Let’s Plant a Forest Together

We are making a commitment to contribute a quarter of a million - 250,000 - trees to our beautiful planet this year and would love your help...

A Message From Our CEO

We’re living through a time like no other, facing the unknown together. As a super small, independently-owned company...

1 Order = 5 Meals

What I will say is this: we love you all and are doing what we can to help support our local and global community...

We're Planting a Tree with Every Order

With each order placed, Alima Pure is sponsoring the planting of a new tree through the work of One Tree Planted...

Quiz: Which foundation formula is right for your skin?

We love to mix and match all our various foundation formulas--but here's what we're really thinking about when deciding between formulas. Take the ...